Founder, Jenny Bird considers herself to be a cultural observer and fearlessly inventive designer. Early on, Bird grew up immersed in the scenic, artistic town of Elora, in Ontario, Canada. Inspired by her natural surroundings, she always yearned for an avenue to create.
After the brand’s inception in 2008, Bird’s husband, Adam, joined as President in 2011. Since then, the pair have steered the explosive growth of the label; drawing in contemporary women, and earning the brand editorial and critical acclaim.